MAP for Growth
Three Programmes. One Regional Growth Journey.
Whether you're entering a new market, leading an industry cohort, or building a partner ecosystem, MAP connects you to the people, insights, and opportunities that drive success in Southeast Asia.
Programme Overview
An intensive 5-day executive programme that equips business leaders with the strategic insights, market knowledge, and regional networks needed to succeed in ASEAN. Developed with SMU Academy, SBF, and Synagie, it blends classroom learning with site visits, practitioner workshops, and AI-enabled market entry planning.
5-Day Learning Journey
| Day | Theme | Objective | Location |
|---|---|---|---|
00 | Getting Ready | Arrival, check-in and optional Meet & Greet dinner | SG |
01 | Exploration | Understand the ASEAN economy and Singapore's strategic role as a global launchpad | SG |
02 | Preparation | Legal, tax, talent, M&A, IP and labour for international expansion. Evening: travel to JB/Forest City | SG → JB |
03 | Operational Setup | JS-SEZ deep dive — Forest City, Malaysia office setup and cross-border operational models | JB |
04 | Market Activation | RWA financing, cross-border stablecoins, SEA digital commerce ecosystem. Return to SG. | JB → SG |
05 | Landing & GTM | AI+ GTM Workshop, graduation lunch, GTM clinics with supporting partners. End of programme. | SG |
Why Join
Full support from Singapore's national resources
Grants, TACs, government-backed infrastructure
AI-first go-global tools
Geene AI, GTM planning, digital commerce activation
RWA dual financing
Innovative tokenised funding models for Asia expansion
JS-SEZ strategic advantage
Johor–Singapore SEZ exposure and operational setup guidance
8-in-1 incubation ecosystem
Commerce, finance, media, legal and talent fully synergised
Who Should Join
CEOs, Founders & Business Leaders
Committed to driving brand internationalisation and regional expansion
Brand and Strategy Directors
Seeking to rebrand and scale in Southeast Asia markets
Government & Trade Organisation Representatives
Promoting trade, investment, and SME globalisation initiatives
Innovation & Market Entry Teams
Exploring strategic entry into Southeast Asia via Singapore
Investment Institutions & Fund Representatives
Seeking high-growth opportunities and integrated ecosystem synergy
Programme Fees
Programme Advisors
Dr. Winson Wen
MBA / Vinson Technology
Ms. Olive Tai
Synagie
Organisers & Partners
Organisers
SBF
Singapore Business Federation
SMU Academy
Singapore Management University
Synagie
Digital Commerce Platform
Ecosystem Partners
China Post
Logistics & Delivery
FLY Entertainment
Media & Entertainment
Forest City
Smart City Development
Maritime Business Academy
Maritime Education
MOX
Co-working & Innovation
Ready to Expand into Southeast Asia?
Not sure which programme is right for your business? Book a discussion with our team, and we'll help you identify the best fit—or curate a customised immersion experience tailored to your organisation's goals.