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[Growth] Developing a Winning Product Mix
About This Service
What You’ll Learn: What a “winning product mix” means for an online store. How to select products that align with your brand and market demand. How to balance core products with seasonal or trend-driven items. How to assess product performance and customer preferences. How AI tools can help reduce risk in product selection.
What's Included
- Developed by Synagie in collaboration with Lazada University.
- Practical product mix frameworks for e-commerce sellers.
- Short, focused videos for easy learning and application.
- Actionable insights you can apply immediately to your store.
- Built around real marketplace challenges.
Pricing
The Lazada University Advanced Seller Program helps e-commerce sellers scale and build sustainable brands. Developed with Synagie and Lazada University, it offers practical strategies across product, branding, performance, and AI—with clear takeaways for immediate application.
Episode 1: Developing a Winning Product Mix
Learn how to make smarter product decisions that drive sales and long-term growth. Discover how to select the right products, optimise your assortment, and use data and AI to guide confident decisions—so your product mix aligns with your brand and market demand.
This course includes 10 short video segments, supported by reading materials and a short quiz to help you reinforce and apply key concepts to your own store. Each segment focuses on one essential aspect of building a winning product mix:
Segment 1: Defining a “Winning Product Mix”
Learn how to build a profitable product mix aligned with your brand, customers, and costs.
Segment 2: Choosing Products to Align with Store Branding
Select products that reflect your brand identity and avoid low-conversion or low-margin SKUs.
Segment 3: Leveraging AI-Driven Analytics
Use AI and data to identify trends, understand customers, and make smarter product decisions.
Segment 4: Staying on Top of Trends When Developing Product Mix
Understand when trends add value and how to use them without hurting core sales.
Segment 5: Balancing Core Product and Seasonal Collection
Learn how to prioritise core SKUs while using seasonal items to drive growth.
Segment 6: Expanding Product Lines
Know when and how to add new products based on demand, data, and margins.
Segment 7: Tapping AI to Analyse Customer Preferences
Use customer data and AI tools to guide product selection and improve retention.
Segment 8: Case Study – Product Mix in Action
See how a brand adapted its product mix to achieve better market fit.
Segment 9: When More is Not Better
Learn how to keep your assortment focused to improve discovery and conversion.
Segment 10: Identifying Product Selection Mistakes with AI
Use data and AI to reduce risk and avoid common product mix pitfalls.
The Speaker:
Toh Hong Rui is a Customer Success Director at Synagie with over 10 years of hands-on experience in digital marketing and e-commerce. He has helped brands scale regional operations, optimize product assortments, and grow profitably across online marketplaces, sharing practical insights on building winning product mixes for both short-term performance and long-term growth.