![[Growth] Leveraging Customer Review](https://synagie.com/get/resource/platform/conf/20260410/picture/EP6MainThumbnailMP12042531973302403072_600.png)
[Growth] Leveraging Customer Review
About This Service
What You’ll Learn By the end of this course, you will be able to: · Encourage positive reviews and manage negative feedback effectively · Use reviews to build credibility and improve SEO visibility · Analyse customer feedback to identify opportunities for improvement · Strengthen customer trust and influence purchase decisions · Use AI tools to extract insights and improve performance
What's Included
- Practical strategies to build trust through customer reviews
- Real examples of managing feedback and improving reputation
- Short, focused lessons designed for easy learning and application
- Actionable insights to improve customer experience and conversion
Pricing
The Lazada University Advanced Seller Program helps e-commerce sellers scale and build sustainable brands. Developed with Synagie and Lazada University, it offers practical strategies across product, branding, performance, and AI—with clear takeaways for immediate application.
Episode 6: Leveraging Customer Reviews focuses on how sellers can use customer feedback to build trust, strengthen brand reputation, and influence purchase decisions in a competitive marketplace.
This course includes 10 short video segments, supported by supplementary reading materials and a short quiz to reinforce key concepts and encourage practical application. Each segment focuses on a core element of leveraging customer reviews — from generating positive feedback and managing responses to analysing insights and using AI to improve performance and visibility:
Segment 01: Why Customer Reviews Matter
Understand why reviews build trust, influence decisions, and shape buyer confidence.
Segment 02: Encouraging Positive Reviews
Learn how product experience, communication and follow-up can generate better reviews.
Segment 03: Strategies to Increase Review Volume
Discover ways to lower friction and encourage more customers to leave reviews.
Segment 04: Handling Negative Reviews with AI Support
Use AI and human empathy to respond to negative reviews and protect trust.
Segment 05: Reviews and Brand Reputation
See how customer feedback reveals reputation risks and opportunities for improvement.
Segment 06: AI in Drafting Customer Feedback Responses
Learn how AI can speed up review replies while keeping tone on-brand.
Segment 07: Reviews as Drivers of Customer Acquisition
Understand how reviews influence conversion and attract new buyers.
Segment 08: Using AI to Analyze Feedback
Use AI to classify sentiment and turn customer feedback into actionable insights.
Segment 09: Prompting AI for Business Solutions
Learn how to ask AI for practical business fixes based on customer feedback.
Segment 10: Reviews, SEO, and AI in Listings
Discover how reviews, customer language and AI can improve listing visibility
The Speaker
Nita Chauhan, Founder of Vincitore Shoes and Affiliate Faculty at SMU Academy, brings over 30 years of experience in retail, specialising in sales, marketing, and leadership. She has managed multi-store brands including Gold Heart, Forever 21, and Victoria’s Secret, and has a strong track record in driving growth through strategic transformation and training.