![[Growth] Optimising Marketplace Listings](https://synagie.com/get/resource/platform/conf/20260408/picture/EP4MainThumbnailMP2041829843681107968_600.png)
[Growth] Optimising Marketplace Listings
About This Service
What You’ll Learn: By the end of this course, you will be able to: Improve product visibility through keyword optimisation Create high-quality images that attract attention and drive clicks Write clear, persuasive product descriptions that convert Analyse listing performance using data and AI tools Optimise listings to improve overall e-commerce performance
What's Included
- Real examples of effective product titles, images, and descriptions
- Practical frameworks for improving marketplace listing performance
- Short, focused lessons designed for easy learning and application
- Actionable tips to increase visibility, clicks, and conversions
Pricing
The Lazada University Advanced Seller Program helps e-commerce sellers scale and build sustainable brands. Developed with Synagie and Lazada University, it offers practical strategies across product, branding, performance, and AI—with clear takeaways for immediate application.
Episode 4: Optimising Marketplace Listings, explores how sellers can improve product discoverability and drive more sales through effective listing strategies. This course includes 10 short video segments, along with supplementary reading materials and a short quiz to reinforce key concepts and encourage practical application. Each segment explores a key element of listing optimisation — from keyword optimisation and high-quality visuals to persuasive product descriptions and the use of AI tools to enhance performance.
Segment 01: Crafting High-Converting Listings for Sales Success
Learn how to build listings that improve search visibility, trust, and conversion.
Segment 02: Mastering Keyword Strategy to Boost Discoverability
Use the right keywords to increase search ranking and help buyers find your products.
Segment 03: Leveraging AI to Populate Platform-Relevant Content
Apply AI to improve content completeness, accuracy, and marketplace relevance.
Segment 04: Writing Product Titles That Rank and Convert
Create clear, keyword-rich titles that improve discoverability and encourage clicks.
Segment 05: Creating Compelling Product Images That Drive Clicks
Use strong product imagery to capture attention and increase listing performance.
Segment 06: Using AI to Create Better Product Images at Scale
Leverage AI tools to speed up image creation while maintaining quality and consistency.
Segment 07: Crafting Product Descriptions That Persuade and Inform
Write product descriptions that clearly explain benefits and support purchase decisions.
Segment 08: Using Analytics and AI to Track Listing Performance
Monitor listing performance with data and AI to identify opportunities for improvement.
Segment 09: Knowing When and Why to Update Product Listings
Learn when to update existing listings to stay relevant without hurting performance.
Segment 10: Best Practices and Common Mistakes in Managing Multiple Listings
Manage multiple listings effectively while avoiding common data and variation errors.
The Speaker
Sajeev Lim Prasad, Vice President of Merchandising, has over 10 years of experience in e-commerce, specialising in merchandising and operations across multiple categories. At Synagie, he develops data-driven strategies and tools to help brands scale efficiently and improve performance. He is a strong advocate of AI and automation, enabling smarter, more sustainable growth.